TOURISM AND 'MADE IN KSA': TWIN PILLARS OF SAUDI ARABIA’S NATION BRANDING

Abstract

This article examines how “Tourism” and “Made in KSA” serve as key pillars of Saudi Arabia’s nation branding under Vision 2030. By promoting high-quality local products and developing a vibrant tourism sector, the Kingdom is reshaping its international image. Tourism highlights Saudi Arabia’s rich heritage and modern appeal, while the “Made in KSA” label symbolizes innovation and national pride. Together, they drive economic growth, foster cross-cultural exchange, and enhance the Kingdom’s global reputation as a dynamic and competitive player on the world stage.