EXAMINING THE IMPACT OF INNOVATIVE WORK BEHAVIOR ON ORGANIZATIONAL PERFORMANCE: EVIDENCE FROM PAKISTAN

Abstract

Organizations pursue a range of objectives, from profit generation and service delivery to supporting social causes and research. This study aims to examine the significance of Innovative Work Behavior (IWB) in organizations and analyze its impact on employee performance. Using a cross-sectional design, the study targeted federal employees in Pakistan. Out of approximately 565,082 federal workers, 20,182 employees from the ten largest divisions (primarily BPS 17–22) formed the study's main sample strata. A total of 500 online surveys were distributed, with a cover page explaining the study’s purpose and key terms. Survey data revealed that 66.9% of participants were male, with 50.2% aged between 26 and 35, reflecting a young, predominantly male workforce. The analysis showed strong positive correlations: Innovative Work Behavior significantly impacted job performance (r = 0.832) and task performance (r = 0.808). Additionally, Public Service Motivation was positively associated with societal impact potential (r = 0.827) and task performance (r = 0.802). This study highlights the critical role of IWB in enhancing both task and job performance in Pakistan’s public sector. It underscores innovation as a key driver of organizational success and encourages the development of innovative practices among public employees to improve overall performance.